Monday, 18 April 2011

Executives prefer edited content, according to survey [BtoBonline]

Senior-level business executives prefer professionally edited content
to user-generated content 53% to 19%, according to the “Decision
Dynamics” survey conducted by Doremus and the Financial Times. The
global survey was conducted online in October and drew more than 500
respondents.

http://www.btobonline.com/article/20110415/MEDIABUSINESS10/304159998/executiv...

Posted via email from News: Noted

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