Two separate pieces of research show that the end of the work week is
the best time to get traction on status updates and tweets. Analyzing
more than 200 of its clients’ Facebook pages over a 14-day period,
Buddy Media found that engagement on Thursdays and Fridays was 18%
higher than the rest of the week, and that engagement was actually
even better on Thursday than on Friday. Meanwhile, Twitter Chief
Revenue Officer Adam Bain — speaking at the Ad Age Digital conference
earlier this week — said that Twitter users are more engaged with
tweets on Fridays. http://mashable.com/2011/04/08/social-media-engagement-friday
the best time to get traction on status updates and tweets. Analyzing
more than 200 of its clients’ Facebook pages over a 14-day period,
Buddy Media found that engagement on Thursdays and Fridays was 18%
higher than the rest of the week, and that engagement was actually
even better on Thursday than on Friday. Meanwhile, Twitter Chief
Revenue Officer Adam Bain — speaking at the Ad Age Digital conference
earlier this week — said that Twitter users are more engaged with
tweets on Fridays. http://mashable.com/2011/04/08/social-media-engagement-friday
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