AOL just notified staffers of a major consolidation of its portfolio
of content sites, undertaken as part of its merger with the Huffington
Post. All told, some 30 brands will be “integrated” into other
properties seen as stronger by editor in chief Arianna Huffington.
Among those to be absorbed are Politics Daily (folded into HuffPost
Politics), Walletpop (folded into Daily Finance), Urlesque (folded
into HuffPost Comedy), Luxist (folded into Stylelist) and TV Squad
(folded into AOL TV). http://blogs.forbes.com/jeffbercovici/2011/03/22/aol-folds-30-brands-includin...
of content sites, undertaken as part of its merger with the Huffington
Post. All told, some 30 brands will be “integrated” into other
properties seen as stronger by editor in chief Arianna Huffington.
Among those to be absorbed are Politics Daily (folded into HuffPost
Politics), Walletpop (folded into Daily Finance), Urlesque (folded
into HuffPost Comedy), Luxist (folded into Stylelist) and TV Squad
(folded into AOL TV). http://blogs.forbes.com/jeffbercovici/2011/03/22/aol-folds-30-brands-includin...
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