This month -- and for the first time -- Facebook started to mine
real-time conversations to target ads. The delivery model is being
tested by only 1% of Facebook users worldwide. On Facebook, that's a
focus group 6 million people strong. The closest Facebook has come to
real-time advertising has been with its most recent ad offering, known
as sponsored stories, which repost users' brand interactions as an ad
on the side bar. But for the 6 million users involved in this test,
any utterance will become fodder for real-time targeted ads. http://adage.com/article/digital/facebook-test-mines-real-time-conversations-...
real-time conversations to target ads. The delivery model is being
tested by only 1% of Facebook users worldwide. On Facebook, that's a
focus group 6 million people strong. The closest Facebook has come to
real-time advertising has been with its most recent ad offering, known
as sponsored stories, which repost users' brand interactions as an ad
on the side bar. But for the 6 million users involved in this test,
any utterance will become fodder for real-time targeted ads. http://adage.com/article/digital/facebook-test-mines-real-time-conversations-...
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