Monday, 28 March 2011

Hollywood makeover for YouTube [FT.com]

Google is deepening its ties with Hollywood by enlisting top stars to
supply original content for YouTube in a bid to boost profits and user
engagement at the company’s online video site. Google has been making
the rounds of Hollywood’s biggest talent agencies, outlining plans to
create a network of channels based around specific themes or niches,
such as fashion, food and video games.

http://www.ft.com/cms/s/2/d72f8d9a-589b-11e0-9b8a-00144feab49a.html

Posted via email from News: Noted

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