When Unilever’s Keith Weed thinks about the future of brand building,
he points to an Axe-branded phone sold in Latin America. To Weed, the
chief marketing and communication officer at Unilever, modern
marketing embraces the convergence of entertainment, media and brands.
He reiterated that point several times Tuesday during an interview at
the 4A’s Transformation 2011 conference in Austin, Texas. http://www.brandweek.com/bw/content_display/news-and-features/direct/e3ic4b05...
he points to an Axe-branded phone sold in Latin America. To Weed, the
chief marketing and communication officer at Unilever, modern
marketing embraces the convergence of entertainment, media and brands.
He reiterated that point several times Tuesday during an interview at
the 4A’s Transformation 2011 conference in Austin, Texas. http://www.brandweek.com/bw/content_display/news-and-features/direct/e3ic4b05...
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