As I recently told a New York Times reporter, Forbes is focused on
Social Media Optimization — just as much, if not more so, than
Google-inspired Search Engine Optimization. As Yahoo Labs rightfully
points out, “Next to content strategy, there is an emerging field of
SMO: How to maximize engagement? How to maximize secondary traffic
from social sources. How to grow the number of followers, subscribers
and fans?” http://blogs.forbes.com/lewisdvorkin/2011/03/23/forbes-facebook-and-like-clou...
Social Media Optimization — just as much, if not more so, than
Google-inspired Search Engine Optimization. As Yahoo Labs rightfully
points out, “Next to content strategy, there is an emerging field of
SMO: How to maximize engagement? How to maximize secondary traffic
from social sources. How to grow the number of followers, subscribers
and fans?” http://blogs.forbes.com/lewisdvorkin/2011/03/23/forbes-facebook-and-like-clou...
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