Readers have more trouble focusing on magazines' iPad editions than
publishers initially predicted, according to the latest study in a
growing effort to figure out tablet computers. "We thought that of
course there's a lot of activity going on on an iPad, when there's so
many things you can be doing -- between email, Netflix, playing games,
reading magazines -- but they're actually bouncing around a lot more
than we thought," said Megan Miller, research and development program
director at Bonnier, which publishes titles including Popular Science,
Field & Stream, Parenting and Ski. http://adage.com/article/mediaworks/magazines-ipad-editions-struggle-attentio...
publishers initially predicted, according to the latest study in a
growing effort to figure out tablet computers. "We thought that of
course there's a lot of activity going on on an iPad, when there's so
many things you can be doing -- between email, Netflix, playing games,
reading magazines -- but they're actually bouncing around a lot more
than we thought," said Megan Miller, research and development program
director at Bonnier, which publishes titles including Popular Science,
Field & Stream, Parenting and Ski. http://adage.com/article/mediaworks/magazines-ipad-editions-struggle-attentio...
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