Online advertising by local businesses will account for almost a
quarter of all local ad spend by 2015, says local media research and
consulting firm BIA/Kelsey. The company's new U.S. Local Media
Forecast points to channels such as daily deals offers as increasingly
popular with consumers, and thus a market ripe for local advertising
dollars. http://www.clickz.com/clickz/news/2035870/web-ads-draw-nearly-local-spend-2015
quarter of all local ad spend by 2015, says local media research and
consulting firm BIA/Kelsey. The company's new U.S. Local Media
Forecast points to channels such as daily deals offers as increasingly
popular with consumers, and thus a market ripe for local advertising
dollars. http://www.clickz.com/clickz/news/2035870/web-ads-draw-nearly-local-spend-2015
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