For Thrillist, the so-called Chinese wall that publications have
between the editorial and advertising sides of the business is more of
a bridge. It can be hard to tell the difference among reviews, ads and
sales, in part because it calls its sponsored posts “allied e-mail”
instead of ads and has sold deals for restaurants it has also
reviewed. http://www.nytimes.com/2011/03/21/business/media/21thrillist.html
between the editorial and advertising sides of the business is more of
a bridge. It can be hard to tell the difference among reviews, ads and
sales, in part because it calls its sponsored posts “allied e-mail”
instead of ads and has sold deals for restaurants it has also
reviewed. http://www.nytimes.com/2011/03/21/business/media/21thrillist.html
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