There’s one aspect of the NYT paywall which hasn’t got as much
attention as it deserves — and that’s the idea that the NYT will be
able to charge higher CPMs for ads behind the paywall than it
currently gets for ads on a free site. Gordon Crovitz, the former
publisher of the WSJ who now has a paywall product of his own, points
out that if people pay for a subscription, that’s an excellent
indicator of the “engagement” that advertisers and agencies are
looking for. http://www.wired.com/epicenter/2011/03/how-the-ny-times-paywall-could-turn-ou...
attention as it deserves — and that’s the idea that the NYT will be
able to charge higher CPMs for ads behind the paywall than it
currently gets for ads on a free site. Gordon Crovitz, the former
publisher of the WSJ who now has a paywall product of his own, points
out that if people pay for a subscription, that’s an excellent
indicator of the “engagement” that advertisers and agencies are
looking for. http://www.wired.com/epicenter/2011/03/how-the-ny-times-paywall-could-turn-ou...
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