Wednesday, 23 March 2011

Magazines' New Rules for Counting Digital Sales [AdAge]

Magazines can now count iPad and other digital-edition sales toward
their paid-circulation guarantees even if those digital versions don't
include the ads they carried in print, according to a new rule adopted
by the Audit Bureau of Circulations, the dominant arbiter of
circulation for consumer magazines and newspapers.

http://adage.com/article/mediaworks/magazines-rules-counting-digital-sales/14...

Posted via email from News: Noted

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